Value Proposition Design

Value Proposition Design by Alexander Osterwalder. Download in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. Value Proposition Design books. Click Download for free ebooks.

Value Proposition Design

Wit and Mirth  Or  Pills to Purge Melancholy
Author: Alexander Osterwalder
Publisher: John Wiley & Sons
ISBN: 1118968069
Size: 22.94 MB
Format: PDF, Kindle
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The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Value Proposition Design
Language: en
Pages: 320
Authors: Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Categories: Business & Economics
Type: BOOK - Published: 2015-01-26 - Publisher: John Wiley & Sons
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will
La méthode Value Proposition Design
Language: en
Pages: 294
Authors: Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Categories: Business & Economics
Type: BOOK - Published: 2017-11-24 - Publisher:
Comment concevoir, tester et faire évoluer des produits et des services qui répondent au mieux aux attentes des clients ? La méthode VPD, qui est l'un des éléments fondamentaux du Business Model Canvas, permet de capter de la valeur pour son business. Vous trouverez dans cet ouvrage les outils indispensables
Value Proposition Design. Come creare prodotti e servizi che i clienti desiderano
Language: it
Pages: 324
Authors: Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher:
Books about Value Proposition Design. Come creare prodotti e servizi che i clienti desiderano
Value Proposition Design
Language: pt
Pages: 320
Authors: Alan Smith, Yves Pigneur, Alex Osterwalder, Greg Bernarda
Categories: Business & Economics
Type: BOOK - Published: - Publisher:
Books about Value Proposition Design
La méthode Value Proposition Design
Language: fr
Pages: 320
Authors: Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Categories: Business & Economics
Type: BOOK - Published: 2015-05-29 - Publisher: Pearson
Suite attendue du bestseller Business Model Nouvelle Génération, ce livre est indispensable pour proposer une offre de produits et services en phase avec les attentes des clients.
Безпрограшна стратегія
Language: uk
Pages: 256
Authors: Алан Лефлі, Роджер Мартін
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Наш формат
Стратегія компанії не обов’язково має бути складною, але її розробка — справді важке завдання, що потребує зусиль і часу. Часто власники бізнесів жертвують нею на користь нагальніших повсякденних справ. Колишній генеральний директор Procter and Gamble Алан Лефлі та його стратегічний радник Роджер Мартін допомагають зрозуміти, чому так робити не варто.
The Invincible Company
Language: en
Pages: 400
Authors: Alexander Osterwalder, Yves Pigneur, Alan Smith, Frederic Etiemble
Categories: Business & Economics
Type: BOOK - Published: 2020-04-14 - Publisher: John Wiley & Sons
The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in
Компанії майбутнього
Language: uk
Pages:
Authors: Фредерік Лалу
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Family Leisure Club
Автор пропонує принципово новий погляд на становлення організацій, який допоможе пе– рейти на наступний рівень розвитку й побуду– вати цілісну та конкуретноспроможну компанію. Ця книжка створювалася як посібник для управлінців, які відчули, що у звичному стилі керівництва чогось бракує, тому потрібно щось змінювати. На яких принципах побудовані компанії майбут– нього?
The Business Model Ontology a Proposition in a Design Science Approach
Language: en
Pages:
Authors: Фредерік Лалу
Categories: Business & Economics
Type: BOOK - Published: - Publisher:
The goal of this dissertation is to find and provide the basis for a managerial tool that allows a firm to easily express its business logic. The methodological basis for this work is design science, where the researcher builds an artifact to solve a specific problem. In this case the
Value Proposition Design als Marketingwerkzeug im nachhaltigen Modebereich
Language: de
Pages:
Authors: Marlene Hammerl
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher:
Das Ziel dieser Arbeit ist es, die Bedürfnisse einer bestimmten KonsumentInnengruppe mithilfe des Value Proposition Designs zu eruieren und anschließend zu erläutern welchen Handlungsfeldern zur Produktentwicklung für nachhaltige Mode die Ergebnisse zugeordnet werden können. Es wird folgende Forschungsfrage untersucht: Welche Bedürfnisse unter Anwendung des Value Proposition Design Tools haben KonsumentInnen