Understanding Global Strategy

Understanding Global Strategy by Susan Segal-Horn. Download in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. Understanding Global Strategy books. Click Download for free ebooks.

Understanding Global Strategy

Wit and Mirth  Or  Pills to Purge Melancholy
Author: Susan Segal-Horn
Publisher: Cengage Learning EMEA
ISBN: 1844801497
Size: 13.14 MB
Format: PDF, Kindle
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Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today's global strategy courses.Key learning features include:Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions - are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activitiesThis textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.
Understanding Global Strategy
Language: en
Pages: 504
Authors: Susan Segal-Horn, David Faulkner
Categories: Political Science
Type: BOOK - Published: 2010 - Publisher: Cengage Learning EMEA
Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies
Total Global Strategy
Language: en
Pages: 261
Authors: George S. Yip
Categories: International business enterprises
Type: BOOK - Published: 1995 - Publisher:
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.*
Total Global Strategy II
Language: en
Pages: 299
Authors: George S. Yip
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Pearson College Division
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services,
Global Strategic Management
Language: en
Pages: 422
Authors: Jedrzej George Frynas, Kamel Mellahi
Categories: Business & Economics
Type: BOOK - Published: 2015 - Publisher: Oxford University Press, USA
Kemel Mellahi's name appears as first author in 2011 edition.
Global Strategy
Language: en
Pages: 310
Authors: Vinod K. Jain
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge
Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world. As
Fundamentals of Global Strategy
Language: en
Pages: 270
Authors: Cornelis de Kluyver
Categories: Business & Economics
Type: BOOK - Published: 2010-08-20 - Publisher: Business Expert Press
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has
International Strategic Management
Language: en
Pages: 259
Authors: Franklin R. Root, Kanoknart Visudtibhan
Categories: Business & Economics
Type: BOOK - Published: 1992 - Publisher: Taylor & Francis
First Published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.
Global Business Strategy
Language: en
Pages: 336
Authors: Hwy-Chang Moon
Categories: Business & Economics
Type: BOOK - Published: - Publisher: World Scientific
Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or
The Strategic Planning Process
Language: en
Pages: 392
Authors: Marios Katsioloudes, Arpi K Abouhanian
Categories: Business & Economics
Type: BOOK - Published: 2016-12-14 - Publisher: Routledge
Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. Supplemented
Strategy and Geopolitics
Language: en
Pages: 301
Authors: Mike Rosenberg
Categories: Business & Economics
Type: BOOK - Published: 2017-07-07 - Publisher: Emerald Group Publishing
The world is shifting to a less stable geopolitical structure, and only firms that can acquire a better capability to foresee and prepare for change will succeed. Strategy and Geopolitics provides a strategic framework that can help senior business executives address the challenges of globalization in this evolving geopolitical landscape.