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Understanding Global Strategy

Understanding Global Strategy
Author: Susan Segal-Horn
Publisher: Thomson Learning
ISBN: 9781844801497
Size: 69.24 MB
Format: PDF
View: 4127
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Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.
Understanding Global Strategy
Language: un
Pages: 504
Authors: Susan Segal-Horn, David Faulkner
Categories: Political Science
Type: BOOK - Published: 2010 - Publisher: Thomson Learning
Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, this title covers globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for global strategy courses.
The Strategic Planning Process
Language: en
Pages: 392
Authors: Marios Katsioloudes, Arpi K Abouhanian
Categories: Business & Economics
Type: BOOK - Published: 2016-12-14 - Publisher: Taylor & Francis
Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. Supplemented
Strategy and Geopolitics
Language: en
Pages: 301
Authors: Mike Rosenberg
Categories: Business & Economics
Type: BOOK - Published: 2017-07-07 - Publisher: Emerald Group Publishing
The world is shifting to a less stable geopolitical structure, and only firms that can acquire a better capability to foresee and prepare for change will succeed. Strategy and Geopolitics provides a strategic framework that can help senior business executives address the challenges of globalization in this evolving geopolitical landscape.
Total Global Strategy
Language: en
Pages: 261
Authors: George S. Yip
Categories: International business enterprises
Type: BOOK - Published: 1995 - Publisher:
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.*
Total Global Strategy II
Language: un
Pages: 299
Authors: George S. Yip
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Pearson College Division
Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services,
Principles of Management
Language: en
Pages: 664
Authors: David S. Bright, Anastasia H. Cortes, Eva Hartmann, K. Praveen Parboteeah, Jon L. Pierce, Monique Reece, Amit Shah, Siri Terjesen, Joseph Weiss, Margaret A. White, Donald G. Gardner, Jason Lambert, Laura M. Leduc, Joy Leopold, Jeffrey Muldoon, James S. O'Rourke
Categories: Business
Type: BOOK - Published: - Publisher:
Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such
Global Market Strategies
Language: en
Pages: 198
Authors: Michael Neubert
Categories: Business & Economics
Type: BOOK - Published: 2013-11-01 - Publisher: Campus Verlag
Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company’s demise. In this book, Michael Neubert, a renowned expert in global business strategy,
American Global Strategy and the 'War on Terrorism'
Language: en
Pages: 252
Authors: Professor Hall Gardner
Categories: Political Science
Type: BOOK - Published: 2013-02-28 - Publisher: Ashgate Publishing, Ltd.
Contemporary international events, and indeed even the US presidential election, demonstrate the continuing need for debate and discourse over the direction and emphases of US foreign policy. Following the success of the original hardback publication, this revised and updated paperback re-conceptualizes the 'war on terrorism' and analyzes the nature of
Understanding Michael Porter
Language: en
Pages: 236
Authors: Joan Magretta
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Harvard Business Press
Examines and explains the revolutionary business frameworks of Michael Porter, with examples to illustrate and update Porter's ideas for achieving and sustaining competitive success.
Building Network Capabilities in Turbulent Competitive Environments
Language: en
Pages: 358
Authors: Young Won Park, Paul Hong
Categories: Business & Economics
Type: BOOK - Published: 2016-04-19 - Publisher: CRC Press
Since the start of the recent financial crisis, as most global firms struggle to remain competitive, an increasing number of Korean and Japanese firms have experienced an amazing rate of growth and expansion. Although academic researchers and business leaders in the United States, China, Brazil, India, and Europe seek out