Research Perspectives On Social Media Influencers And Brand Communication

Research Perspectives On Social Media Influencers And Brand Communication by Brandi Watkins. Download in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. Research Perspectives On Social Media Influencers And Brand Communication books. Click Get Books for free access ebooks.

Research Perspectives On Social Media Influencers And Brand Communication

Wit and Mirth  Or  Pills to Purge Melancholy
Author: Brandi Watkins
Publisher: Lexington Books
ISBN: 1793613621
Size: 22.93 MB
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Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.
Research Perspectives on Social Media Influencers and Brand Communication
Language: en
Pages: 208
Authors: Brandi Watkins
Categories: Social Science
Type: BOOK - Published: 2020-11-12 - Publisher: Lexington Books
Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of
Research Perspectives on Social Media Influencers and Their Followers
Language: en
Pages: 256
Authors: Brandi Watkins
Categories: Online social networks
Type: BOOK - Published: 2021 - Publisher: Rowman & Littlefield
This book analyzes social media influencers and their relationship with their online followers. Each chapter represents a unique theoretical and methodological approach to examining the importance of this relationship from a variety of perspectives and contexts.
Einstieg in das Influencer Marketing
Language: de
Pages: 51
Authors: Marco Nirschl, Laurina Steinberg
Categories: Business & Economics
Type: BOOK - Published: 2017-11-05 - Publisher: Springer-Verlag
Das vorliegende essential erläutert die Prinzipien des Influencer Marketing und liefert eine praxisorientierte und komprimierte Einführung in das Thema. Es stellt wirkungsvolle Strategien vor und beantwortet Fragen der Praktiker: Wie kann ich entscheiden, ob sich diese Marketing-Form für mein Produkt eignet? Wie wähle ich die richtigen Kanäle und schließlich auch
Management and Economics of Communication
Language: en
Pages: 523
Authors: M. Bjørn Rimscha
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-06-08 - Publisher: Walter de Gruyter GmbH & Co KG
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history
Influencer
Language: en
Pages: 118
Authors: T. Bettina Cornwell, Helen Katz
Categories: Business & Economics
Type: BOOK - Published: 2020-12-30 - Publisher: Routledge
The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the
Influencer Relations
Language: de
Pages: 314
Authors: Annika Schach, Timo Lommatzsch
Categories: Business & Economics
Type: BOOK - Published: 2018-04-05 - Publisher: Springer-Verlag
Die Zusammenarbeit mit digitalen Influencern wird für die Marketing- und PR-Abteilungen großer Unternehmen immer interessanter. Neben klassischer Werbung, Media Relations und Content Marketing gehört auch das Influencer Marketing mittlerweile zum Handwerkszeug der Unternehmenskommunikation. Aber was sind eigentlich Influencer? Influencer sind die Meinungsführer und Meinungsmacher des digitalen Zeitalters. Typischerweise haben sie
Werbekommunikation
Language: de
Pages: 385
Authors: Nils S. Borchers
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2014-06-10 - Publisher: Springer-Verlag
​Werbekommunikation geht weit über die Verbreitung massenmedialer, bezahlter Werbeanzeigen in der Wirtschaft hinaus. Der soziale Mechanismus, der ihr zugrunde liegt, lässt sich potenziell in allen Bereichen der Gesellschaft entdecken und tritt in den unterschiedlichsten Formen auf. Nils S. Borchers diskutiert diese Vielfältigkeit der Werbekommunikation und untersucht insbesondere die Funktion, die
Influencer Marketing auf YouTube
Language: de
Pages:
Authors: Olga Nohles
Categories: Business & Economics
Type: BOOK - Published: 2018-03-20 - Publisher: GRIN Verlag
Masterarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,8, Hochschule der Medien Stuttgart, Sprache: Deutsch, Abstract: Gegenstand dieser Masterarbeit ist das Influencer Marketing auf YouTube und die Akzeptanz der Zuschauer gegenüber Produktplatzierungen. Dafür werden zunächst die theoretischen Themenfelder Empfehlungsmarketing, Kaufverhalten
Multidisciplinary Perspectives on Media Fandom
Language: en
Pages: 433
Authors: Dunn, Robert Andrew
Categories: Games & Activities
Type: BOOK - Published: 2020-05-08 - Publisher: IGI Global
Leisure time today is driven by fandom. Once viewed as a social pariah, the fan and associated fandom as a whole has transformed into a popularized social construct researchers are still attempting to understand. Popular culture in the modern era is defined and dominated by the fan, and the basis
Social Media Marketing on Instagram. Exploration of Strategic Perspectives
Language: en
Pages: 78
Authors: Lisa Jessen
Categories: Games & Activities
Type: BOOK - Published: 2018-05-30 - Publisher:
Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of the world's leading social media platforms. The reason for the increasing relevance of Instagram is its