Permission Marketing

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Permission Marketing

Wit and Mirth  Or  Pills to Purge Melancholy
Author: Seth Godin
Publisher: Pocket Books
ISBN:
Size: 62.27 MB
Format: PDF
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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
Permission Marketing
Language: en
Pages: 228
Authors: Seth Godin
Categories: Advertising campaigns
Type: BOOK - Published: 2007 - Publisher: Pocket Books
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering,
Permission Marketing
Language: en
Pages:
Authors: Seth Godin
Categories: Advertising campaigns
Type: BOOK - Published: - Publisher: Bookboon
Books about Permission Marketing
Permission Marketing of Informediaries in M-Commerce Advertising
Language: en
Pages: 108
Authors: Ali-Reza Moschtaghi
Categories: Business & Economics
Type: BOOK - Published: 2002-03-11 - Publisher: diplom.de
Inhaltsangabe:Abstract: The expectations for M-Commerce are very high. The mobile user seeks for facilitation of his daily habits and companies anticipate generating high revenue stream through new mobile applications. After telecommunication companies have paid high prices for the UMTS licenses in Europe M-Commerce has started to be the new hype.
Database Marketing
Language: en
Pages: 872
Authors: Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
Categories: Business & Economics
Type: BOOK - Published: 2010-02-26 - Publisher: Springer Science & Business Media
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training
101 Ways to Promote Your Web Site
Language: en
Pages: 404
Authors: Susan Sweeney
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Maximum Press
Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms—as well as proven techniques such as using e-mail, links, and online advertising—to increase the
Strategic Brand Management
Language: en
Pages: 829
Authors: Kevin Lane Keller, Tony Apéria, Mats Georgson
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education
Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This approach considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly.
How Permission Marketing Can be Used to Enhance the Operations of Non-profit Organizations and Small Businesses
Language: en
Pages: 212
Authors: Katrice Remme Walker, Mercy College (Dobbs Ferry, N.Y.).
Categories: Direct marketing
Type: BOOK - Published: 2007 - Publisher:
Books about How Permission Marketing Can be Used to Enhance the Operations of Non-profit Organizations and Small Businesses
The Complete Idiot's Guide to Marketing, 2nd edition
Language: en
Pages: 464
Authors: Sarah White
Categories: Business & Economics
Type: BOOK - Published: 2003-11-04 - Publisher: Penguin
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well
A Primer for Integrated Marketing Communications
Language: en
Pages: 208
Authors: Philip Kitchen, Patrick de Pelsmacker
Categories: Business & Economics
Type: BOOK - Published: 2004-08-02 - Publisher: Routledge
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go
101 Ways to Promote Your Tourism Business Web Site
Language: en
Pages: 391
Authors: Susan Sweeney
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Maximum Press
Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies,