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Brand New China


New Media For A New China
Author: Jing Wang
Publisher: Harvard University Press
ISBN: 0674268237
Size: 61.50 MB
Format: PDF, Kindle
View: 1010
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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.




New Media For A New China


New Media For A New China
Author: James F. Scotton
Publisher: John Wiley & Sons
ISBN: 1405187964
Size: 74.40 MB
Format: PDF, Mobi
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'New Media for a New China' is an introduction to the state of the mass media in the People's Republic of China. This awakening giant is going through tremendous social, economic and political changes. This book analyses and delineates the diverse roles and interactions that China's media play within the Chinese juggernaut.




Annual Report On Development Of New Media In China


New Media For A New China
Author: Yin Yugong
Publisher: Paths International Ltd
ISBN: 184464135X
Size: 14.16 MB
Format: PDF, Mobi
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It's projected that China's internet population will hit 718 million by 2013, comfortably the largest base of net users in the world. Central to this are issues of ownership, freedom and censorship. But what is China's perspective and on the proliferation of new media within China and what are its concerns? This revealing book outlines the phenomenal recent digital developments seen across China and the vast amount of new media and internet usage.Annual Report on Development of New Media in China (Volume 1) presents a clear analysis of the key characteristics and trends found in present day China. Comprehensive and research-based, it covers key subjects such as social media use in China, including Twitter and Facebook, search engines, including Google, plus news channels and news sites both Chinese and international. In addition, the authors examine the online gaming industry in China, the very latest regulations and laws that affect new media industries and digital activities, issues around blogging, plus the introduction of digital television and ebooks into China. The editor-in-chief is Yin Yugong, Director of the Institute of Journalism and Communication of CASS, the Chinese Academy of Social Sciences. Published by China specialists Paths International, in association with Social Science Academic Press (China).




Engaging Social Media In China


New Media For A New China
Author: Guobin Yang
Publisher: MSU Press
ISBN: 1611863910
Size: 75.95 MB
Format: PDF, Kindle
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Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.




New Media And Chinese Society


New Media For A New China
Author: Ke Xue
Publisher: Springer
ISBN: 9789811349355
Size: 66.17 MB
Format: PDF, Kindle
View: 196
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This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are drawn upon. The book explores four main areas: the challenges and opportunities for Chinese journalism and communications, changes in Chinese economic development, influences and forecasts for Chinese politics, and the impacts on Chinese culture. As the chapter contributors hail from diverse regions within China and represent three generations of communication scholars, the book offers a comprehensive guide, helping readers understand the impact of social media on China’s development from a broad range of perspectives, and sharing insights on its impacts around the world.



New Media for a New China
Language: en
Pages: 256
Authors: James F. Scotton, William A. Hachten
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-03-16 - Publisher: John Wiley & Sons
New Media for a New China is a timely introduction to thecurrent state of the mass media in China and it’s growingrole in the 21st Century global communication system Brings together an international cast of scholars to analyse thediverse roles of China’s media, covering all the majorindustries (advertising, newspapers, broadcasting,
Brand New China
Language: en
Pages: 432
Authors: Jing Wang
Categories: Business & Economics
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on
Engaging Social Media in China
Language: en
Pages: 308
Authors: Guobin Yang, Wei Wang
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2021-05-01 - Publisher: MSU Press
Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist
Media in China
Language: en
Pages: 256
Authors: Stephanie Hemelryk Donald, Yin Hong, Michael Keane
Categories: History
Type: BOOK - Published: 2014-02-04 - Publisher: Routledge
Multinational media companies increasingly look to China as a highly important market for the future, but with what degree of confidence should they do so? Media in China is about a new kind of revolution in China - a revolution in which rapidly commercializing media industries confront slow-changing power relations
Urban Mobilizations and New Media in Contemporary China
Language: en
Pages: 212
Authors: Lisheng Dong, Hanspeter Kriesi
Categories: Political Science
Type: BOOK - Published: 2016-03-09 - Publisher: Routledge
Popular protests are on the rise in China. However, since protesters rely on existing channels of participation and on patronage by elite backers, the state has been able to stymie attempts to generalize resistance and no large scale political movements have significantly challenged party rule. Yet the Chinese state is