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Marketing Management In Africa

Marketing Management
Author: George Tesar
Publisher: Routledge
ISBN: 1351864831
Size: 42.51 MB
Format: PDF
View: 180
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This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
Marketing Management in Africa
Language: en
Pages: 344
Authors: George Tesar, Steven W. Anderson, Hassimi Traore, Jens Graff
Categories: Business & Economics
Type: BOOK - Published: 2018-04-27 - Publisher: Routledge
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic
Management of Marketing
Language: en
Pages: 304
Authors: Paul Reynolds, Geoff Lancaster
Categories: Business & Economics
Type: BOOK - Published: 2005-06-02 - Publisher: Routledge
The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many
Events Marketing Management
Language: en
Pages: 292
Authors: Ivna Reic
Categories: Business & Economics
Type: BOOK - Published: 2016-09-19 - Publisher: Taylor & Francis
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the consumers attending events. As
Strategic Marketing Management (RLE Marketing)
Language: en
Pages: 286
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2014-09-15 - Publisher: Routledge
This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which
Global Marketing Management
Language: un
Pages: 578
Authors: Kiefer Lee, Steve Carter
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: Oxford University Press
'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Marketing Management and Strategy
Language: en
Pages: 257
Authors: George Tesar, John Kuada
Categories: Business & Economics
Type: BOOK - Published: 2013-02-08 - Publisher: Routledge
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases,
Principles of Marketing, Eighth European Edition
Language: en
Pages:
Authors: Philip Kotler
Categories: Business & Economics
Type: BOOK - Published: 2019-11-12 - Publisher: Pearson UK
Books about Principles of Marketing, Eighth European Edition
Health Service Marketing Management in Africa
Language: en
Pages: 292
Authors: Robert Hinson, Kofi Osei-Frimpong, Ogechi Adeola, Lydia Aziato
Categories: Medical
Type: BOOK - Published: 2019-12-16 - Publisher: CRC Press
Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management The application of marketing to healthcare is a fascinating field that will likely have more impact on society than any other field of marketing. It’s been theorized that an intrinsically unstable environment characterizes this
Marketing Management
Language: en
Pages: 392
Authors: Robert E Stevens, David L Loudon, Bruce Wrenn
Categories: Business & Economics
Type: BOOK - Published: 2012-11-12 - Publisher: Routledge
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in
International Marketing Management
Language: en
Pages: 596
Authors: U C Mathur
Categories: Business & Economics
Type: BOOK - Published: 2008-07-09 - Publisher: SAGE Publishing India
This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the