Marketing For Hospitality And Tourism Global Edition

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Marketing For Hospitality And Tourism

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Marketing for Hospitality and Tourism
Language: en
Pages:
Authors:
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Type: BOOK - Published: 2016 - Publisher:
Books about Marketing for Hospitality and Tourism
Marketing for Hospitality and Tourism: Pearson New International Edition
Language: en
Pages: 636
Authors: Philip Kotler, John T. Bowen, James Makens
Categories: Business & Economics
Type: BOOK - Published: 2013-08-27 - Publisher: Pearson Higher Ed
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in
Hospitality and Travel Marketing
Language: en
Pages: 786
Authors: Alastair M. Morrison
Categories: Hospitality industry
Type: BOOK - Published: 2009-04-20 - Publisher: Delmar
The latest book from Cengage Learning on Hospitality and Travel Marketing, International Edition
Standortfaktor Tourismus und Wissenschaft
Language: de
Pages: 405
Authors: Walter Freyer
Categories: Hospitality industry
Type: BOOK - Published: 2007-11-30 - Publisher: Erich Schmidt Verlag GmbH & Co KG
Tourismus und Tourismus-Wissenschaft sind Standortfaktoren für Regionen und Städte. Was gilt es zu tun, um ihre Strahlkraft auf Wirtschaft und Gesellschaft weiter zu stärken? Im Buch von Walter Freyer, Michaela Naumann und Alexander Schuler reflektieren Experten aus dem In- und Ausland die Rolle des Tourismus für die Entwicklung von Städten
Tourism
Language: en
Pages: 448
Authors: Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor
Categories: Tourism
Type: BOOK - Published: 2017-04-12 - Publisher:
A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining
Marketing Leadership in Hospitality and Tourism
Language: en
Pages: 662
Authors: Stowe Shoemaker, Robert C. Lewis, Peter Charles Yesawich
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Prentice Hall
How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such
Marketing for Tourism, Hospitality & Events
Language: en
Pages: 384
Authors: Simon Hudson, Louise Hudson
Categories: Business & Economics
Type: BOOK - Published: 2017-05-26 - Publisher: SAGE
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing,
Marketing in Travel and Tourism
Language: en
Pages: 502
Authors: Mike Morgan, Ashok Ranchhod
Categories: Business & Economics
Type: BOOK - Published: 2010-09-08 - Publisher: Routledge
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern
Destination Brands
Language: en
Pages: 370
Authors: Nigel Morgan, Annette Pritchard, Roger Pride
Categories: Business & Economics
Type: BOOK - Published: 2012-05-23 - Publisher: Routledge
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts
Marketing
Language: en
Pages: 812
Authors: Philip Kotler, Gary Armstrong
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher:
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