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Marketing for Hospitality and Tourism
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: 2016 - Publisher:
Books about Marketing for Hospitality and Tourism
Marketing for Hospitality and Tourism: Pearson New International Edition
Language: en
Pages: 636
Authors: Philip Kotler, John T. Bowen, James Makens
Categories: Business & Economics
Type: BOOK - Published: 2013-08-27 - Publisher: Pearson Higher Ed
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in
Marketing for Hospitality and Tourism
Language: en
Pages: 893
Authors: Philip Kotler, John T. Bowen, James C. Makens
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher:
This text offers an abundance of real-world examples, as well as cases and experiential and Internet exercises, to give students a real insight into marketing situations they will actually encounter at work.
Hospitality and Travel Marketing
Language: en
Pages: 786
Authors: Alastair M. Morrison
Categories: Hospitality industry
Type: BOOK - Published: 2009-04-20 - Publisher: Delmar
The latest book from Cengage Learning on Hospitality and Travel Marketing, International Edition
Marketing for Tourism, Hospitality & Events
Language: en
Pages: 384
Authors: Simon Hudson, Louise Hudson
Categories: Business & Economics
Type: BOOK - Published: 2017-05-26 - Publisher: SAGE
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing,
Tourism
Language: en
Pages: 448
Authors: Roy A. Cook, Cathy H. C. Hsu, Lorraine L. Taylor
Categories: Tourism
Type: BOOK - Published: 2017-09-11 - Publisher:
For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry
Hospitality Marketing
Language: en
Pages: 434
Authors: David Bowie, Francis Buttle
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Routledge
Hospitality Marketing: an introduction takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of
Marketing Communications in Tourism and Hospitality
Language: en
Pages: 320
Authors: Scott McCabe
Categories: Business & Economics
Type: BOOK - Published: 2010-08-31 - Publisher: Routledge
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands
Tourism and Hospitality Marketing
Language: en
Pages: 488
Authors: Simon Hudson
Categories: Business & Economics
Type: BOOK - Published: 2008-02-18 - Publisher: SAGE
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers
Marketing Tourism, Hospitality and Leisure in Europe
Language: en
Pages: 702
Authors: Susan Horner, John Swarbrooke
Categories: Hospitality industry
Type: BOOK - Published: 1996 - Publisher: Arden Shakespeare
This text looks at marketing from a European perspective. In addition to case studies, it considers differences in consumer behaviour between European countries. The text is supported by student exercises and adopts a student-centered learning approach.