Marketing Communications

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Marketing Communications

Wit and Mirth  Or  Pills to Purge Melancholy
Author: Steve Bird
Publisher: Juta and Company Ltd
ISBN: 9780702165092
Size: 76.31 MB
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Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Marketing Communications
Language: en
Pages: 578
Authors: Steve Bird
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Juta and Company Ltd
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The
Marketing Communications
Language: en
Pages: 467
Authors: John Egan
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Cengage Learning EMEA
Marketing Communications is a core textbook for undergraduates and postgraduates studying for a marketing degree or qualification. It covers all areas of integrated marketing communications, advertising, selling and sales promotion, public relations, direct and internet marketing. Presenting the theory and practice through a range of case material and vignettes Marketing
Marketing Communications
Language: en
Pages: 534
Authors: Philip J. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Cengage Learning EMEA
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of
Strategic Marketing Communications
Language: en
Pages: 300
Authors: Paul Russell Smith, Paul Smith, Chris Berry, Alan Pulford
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
Marketing Communications
Language: en
Pages: 656
Authors: Chris Fill
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Pearson P T R
Marketing Communications: An Introductory Perspective Part 1 Contexts 2 Communication Theory 3 Ethical Issues in Marketing Communications 4 Buyer Information Processing 5 Buyer Decision Making 6 Networks and Stakeholders 7 The Communications Industry 8 The Environment 9 Marketing Research 10 Goals, Intentions and Targets 11 Internal Marketing 12 Resources Part
Marketing Communications
Language: en
Pages: 606
Authors: Micael Dahlen, Fredrik Lange, Terry Smith
Categories: Business & Economics
Type: BOOK - Published: 2010-02-05 - Publisher: John Wiley & Sons
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It
Marketing Communications
Language: en
Pages: 696
Authors: Paul Russell Smith, Jonathan Taylor
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers
Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing.
The New Marketing Paradigm
Language: en
Pages: 218
Authors: Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: McGraw Hill Professional
Tells why mass marketing no longer works--and shows how integrated communications programs can respond to each customer.
Profitable Marketing Communications
Language: en
Pages: 212
Authors: Antony Young, Lucy Aitken
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
Marketing is still seen by many companies as a cost, rather than an investment, and tops the list of types of expenditure most likely to go in a downturn. Profitable Marketing Communications explains that marketing is about creating positive value for a business or brand through demonstrating cost versus return.
Integrated Marketing Communication
Language: en
Pages: 338
Authors: Robyn Blakeman
Categories: Business & Economics
Type: BOOK - Published: 2014-07-10 - Publisher: Rowman & Littlefield
Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each