Marketing Communications

Marketing Communications by Steve Bird. Download in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. Marketing Communications books. Click Download for free ebooks.

Marketing Communications

Wit and Mirth  Or  Pills to Purge Melancholy
Author: Steve Bird
Publisher: Juta and Company Ltd
ISBN: 9780702165092
Size: 71.65 MB
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Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Marketing Communications
Language: en
Pages: 578
Authors: Steve Bird
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Juta and Company Ltd
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The
Marketing Communications
Language: en
Pages: 696
Authors: Paul Russell Smith, Jonathan Taylor
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers
Since it was first published in 1993, Marketing Communications has rapidly established its popularity amongst students and practitioners alike. The author's original and youthful approach is considered a refreshing alternative to the regular stuffy, prescriptive textbooks. This new edition will not disappoint. It's absolutely up-to-the minute with the latest marketing
Marketing Communications
Language: en
Pages: 958
Authors: Chris Fill
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Pearson Education
Building on its established structure and reputation, the fifth edition of "Marketing Communications "is geared toward students studying marketing or business studies at undergraduate level and postgraduate students on marketing related programmes. The book is also an invaluable resource for students studying for professional marketing qualifications, most notably those studying
Strategic Marketing Communications
Language: en
Pages: 300
Authors: Paul Russell Smith, Paul Smith, Chris Berry, Alan Pulford
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Kogan Page Publishers
Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.
Marketing Communications
Language: en
Pages: 606
Authors: Micael Dahlen, Fredrik Lange, Terry Smith
Categories: Business & Economics
Type: BOOK - Published: 2010-02-05 - Publisher: John Wiley & Sons
Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It
Essentials of Marketing Communications
Language: en
Pages: 332
Authors: Jim Blythe
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Pearson Education
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is
Integrated Marketing Communications
Language: en
Pages: 193
Authors: Philip J. Kitchen, Patrick de Pelsmacker
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Psychology Press
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go
Foundations of Marketing Communications
Language: en
Pages: 328
Authors: Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Pearson Education
Looking at critical communication issues in a marketing context, this text covers a wide range of topics, including budgets, advertising, media planning and public relations.
Marketing Communications
Language: en
Pages: 610
Authors: Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
Categories: Advertising
Type: BOOK - Published: 2007 - Publisher: Pearson Education
"This book is not only about advertising. Although advertising-related topics are thoroughly discussed, the book is comprehensive in that it covers all instruments of the marketing communications mix. The book has a consistent European focus, although research results and examples from other parts of the world are covered, the main
A Reader in Marketing Communications
Language: en
Pages: 273
Authors: Philip J. Kitchen, Patrick de Pelsmacker, Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Taylor & Francis
Combining papers on marketing communications with commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.