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Buyology

Author: Martin Lindstrom
Publisher: Campus Verlag
ISBN: 3593389290
Size: 12.84 MB
Format: PDF, Kindle
View: 1150
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Was wissen wir eigentlich wirklich darüber, warum wir kaufen, was wir kaufen? Niemand hat bisher erschlossen, was genau in unserem Gehirn passiert, wenn wir Kaufentscheidungen treffen – der Marketingguru Martin Lindstrom ändert das jetzt. In seinem Bestseller »Buyology«, der in 25 Sprachen übersetzt wurde, präsentiert der gebürtige Däne die faszinierenden Ergebnisse seiner revolutionären Neuromarketingstudie, in der er erstmals die unmittelbare Wirkung von Marketing auf das menschliche Gehirn untersucht. Er zeigt, was selbst die raffiniertesten Unternehmen, Werbemacher und Marketer noch nicht über unsere Kaufgedanken wissen, räumt mit den gängigen Vorurteilen über unser Kaufverhalten auf und liefert uns spannende Erkenntnisse über die Beeinflussung unserer Entscheidungen, unser Kaufverhalten und letztlich uns selbst.

Language: un
Pages: 230

Buyology

Authors: Martin Lindstrom

Categories: Business & Economics

Type: BOOK - Published: 2009-08-10 - Publisher: Campus Verlag

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Was wissen wir eigentlich wirklich darüber, warum wir kaufen, was wir kaufen? Niemand hat bisher erschlossen, was genau in unserem Gehirn passiert, wenn wir Kaufentscheidungen treffen – der Marketingguru Martin Lindstrom ändert das jetzt. In seinem Bestseller »Buyology«, der in 25 Sprachen übersetzt wurde, präsentiert der gebürtige Däne die faszinierenden

Language: un
Pages: 254

Buy Ology

Authors: Martin Lindstrom

Categories: Business & Economics

Type: BOOK - Published: 2010 - Publisher: Currency

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Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and compels us to buy it, refuting common assumptions and myths while answering questions about product placement, subliminal advertising and more. Reprint. A best-selling book.

Language: un
Pages: 227

Buyology

Authors: Martin Lindstrom

Categories: Business & Economics

Type: BOOK - Published: 2018-03 - Publisher:

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Books about Buyology

Language: un
Pages:

Buyology

Authors: Martin Lindstrom

Categories: Business & Economics

Type: BOOK - Published: 2015-01-22 - Publisher: Grupo Planeta Spain

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¿Cuánto sabemos acerca de por qué compramos? Un anuncio cautivador, un eslogan llamativo, un jingle pegadizo... En Buyology, Lindstrom presenta los sorprendentes e innovadores hallazgos de tres años de investigación sobre el comportamiento de 2000 voluntarios de todo el mundo mientras se le mostraban diversos anuncios, logotipos, comerciales, marcas y

Language: un
Pages: 272

Buyology

Authors: Martin Lindstrom

Categories: Business & Economics

Type: BOOK - Published: 2012-07-31 - Publisher: Random House

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Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a

Language: un
Pages: 189

Buyology

Authors: Мартин Линдстром

Categories: Law

Type: BOOK - Published: 2012 - Publisher:

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Эта книга будет полезна не только тем, кто работает в сфере маркетинга и рекламы, но и тем, кто хоть раз попадал в сети компаний, пытающихся завоевать наше внимание, наши деньги и наши умы

Language: un
Pages:

Buyology by Martin Lindstrom (Summary)

Authors: QuickRead, Lea Schullery

Categories: Study Aids

Type: BOOK - Published: - Publisher: QuickRead.com

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Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Discover the truth and lies about why we buy. Think about your last shopping trip. Did you go to the grocery store? The

Language: un
Pages: 240

Buy Ology

Authors: Martin Lindström

Categories: Consumer behavior

Type: BOOK - Published: 2008 - Publisher: Broadway Business

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How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY,

Language: un
Pages: 35

SUMMARY - Buyology: Truth And Lies About Why We Buy By Martin Lindstrom

Authors: Shortcut Edition

Categories: Business & Economics

Type: BOOK - Published: 2021-05-31 - Publisher: Shortcut Edition

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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will learn how our brain really reacts to the stimuli of advertising strategies. *You will also learn : why we

Language: un
Pages: 216

Buyology

Authors: Martin Lindstrom

Categories: Business & Economics

Type: BOOK - Published: 2009-04-01 - Publisher: Optimist Yayın Grubu

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OPTİMİST'in İş-Yönetim dizisinde yayımlanan Buy.ology'de ünlü pazarlama gurusu Martin Linstrom pazarlamacıların, ekonomistlerin, sosyal bilimcilerin ve tüketicilerin önünde yepyeni bir pencere açıyor. Buy.ology, tüketicilerin beyinlerini fMRI* cihazlarıyla tarayarak, hangi markayı neden tercih ettiklerini tespit etmeye yönelik en kapsamlı nöropazarlama çalışmasının sonuçlarını içeriyor. 2000 tüketici üzerinde gerçekleştirilen, üç yılda tamamlanan ve toplam